Why video search and video discovery is only half the truth


Video overload

Videos are easy to produce via iphones, GoPros, Dropcams, HD DSLRs or any screen capture software. Information in video format is becoming as common as text to more and more people and it has just only begun. This video revolution creates a desperate need to handle videos smarter and creates opportunities for new companies alongside the giant youtube. One such area is Video Discovery as we see by Jinni, Popscreen and Reddit.tv. These are off course following in the wake of the gigant Youtube but they seem to address a real problem that people want solved.

Video search or video discovery

Video Discovery is usually defined as digging up entertaining videos online that you did not knew existed. It can be video discovery for linear TV, Video on demand, youtube videoclips, editorially or socially curated video feeds, etc. and differs from regular search for videos since you have no idea what you are looking for. I argue that the online video discovery is however only half the problem on videos and thus only half the solution.

Find the video in dont remember – Video rediscovery

The other half of Video Discovery is about your own videos. Finding the right video clip is really difficult when you have thousands of videos on your drives. Myself, I have the challenge of family videos dating back to 2004 that is ordered on dates. When I try to find a video I have a memory of I can choose between guessing until I find the video I am looking for or I use Fast Video Cataloger to find it in seconds. It becomes really clear when you dont know what you are looking for, that you need a great tool for family video discovery. video discovery is one of the new features in Fast Video Cataloger that I have used almost every day. I now enjoy the pleasure of getting entertained by my own family vacation videos that I have forgotten about. This video rediscovery topic is important and your own videos always outperform the new video of cute kittens in entertainment value.

Consuming video clips VS infographics

The age of information and data is putting pressure on us all to consume and understand as much data as possible as fast as possible. This hard fact push the evolution of the means of communicating information to a time when text is no longer the obvious king of information. Many of feel that reading is not the sexiest, fastest or most suitable way to consume information so we choose other options when available.

Video clips is gaining huge as an information bearer in everything from education to cooperate messages. Many hope that 2013 is the year when video get the long overdue breakthrough and I am one of them. In parallel the growth of visualization and infographs is picking up speed with services like Infogr.am and Visual.ly and might very well be the real information king of 2013.

I am not making the case that Infographics are stronger than video in communicating information to the consumer but you get better overview and have quick availability to all of the information.

Since video is linear and infographics are not we need to help video overcome this built in weakness and I am surprised the issue don’t get more attention. We are doing what we can to address it in Fast Video Cataloger and we hope it will help professional users of video around the globe.

The future of video predicted in 2009 by IFTF

Credits to http://www.iftf.org/

Credits to http://www.iftf.org/

Fast Video Cataloger in the future of video

I have read a lot in IFTF report, “The future of video: Becoming the people of the screen” and browsed around their Prezi presentation to go with it “Map of opportunities” and it is very perceptive. I know it is old but it is still awesome. Mapping what we are doing at Video Storm with Fast Video Cataloger I say the program is in the blue(Collection) area with 10 % each of green(display) and black(Distribution). Remembering that this was written in researched and written in 2009 I am impressed by their accuracy and I can’t help craving for an update on such a report. What would they see in a crystal ball 4 years into future now?

If you for some reason are not familiar with this work please follow the links above and spend some time on this, it is worth it.