Videos are easy to produce via iPhones, GoPros, Dropcams, HD DSLRs or any screen capture software. Information in video format is becoming as common as text to more and more people and it has just only begun. This video revolution creates a problem that is easy to overlook – at least until it grows widely out of control. A desperate need to handle videos better and creates opportunities for new companies alongside the giant youtube. One such area is Video Discovery as we see by Jinni, Popscreen and Reddit.tv. These are of course following in the wake of the gigantic Youtube but they seem to address a real problem that people want solved.
Video search or video discovery… video finder
Video Discovery is usually defined as digging up entertaining videos online that you did not knew existed. It can be video discovery for linear TV, Video on demand, youtube videoclips, editorially or socially curated video feeds, etc. and differs from regular search for videos since you have no idea what you are looking for. I would argue, however, that the online video discovery is only half the problem on videos and therefore only half the solution.
Find the video in don’t remember – Video rediscovery
The other half of Video Discovery is about your own videos. Finding the right video clip is really difficult when you have thousands of videos on your drives. Myself, I have the challenge of family videos dating back to 2004 that is ordered by date. When I try to find a video I have a memory of I can choose between guessing until I find the video I am looking for or I use Fast Video Cataloger to find it in seconds. It becomes really clear when you dont know what you are looking for, that you need a great tool for family video discovery. Video discovery is one of the new features in Fast Video Cataloger that I have used almost every day. I now enjoy the pleasure of getting entertained by my own family vacation videos that I have forgotten about. This video rediscovery topic is important and your own videos always outperform the new video of cute kittens in entertainment value.